As you strive to enhance your properties and maximise returns on investment, adopting the timeless Parisian style might just be the secret ingredient you've been searching for.
One of the best-selling aspects of the Parisian style is its universal appeal. Whether your target tenants are young professionals, couples, or families, the classic yet modern allure of Parisian interiors really can appeal to (almost) anyone.
By creating spaces that are both elegant and functional, you increase the likelihood of attracting a diverse range of tenants, ensuring your properties are consistently occupied!
Selling points: timeless, sophisticated, elegant
Ideal for: one and all
The Palette
Neutral tones are a bit like marmite – you either love them or hate them. Whilst some may consider a neutral palette to be clinical instead of creative, others see them as a blank canvas to mould the perfect space.
When it comes to the Parisian style, neutrals reign supreme. Not only are they easy to maintain (one wall colour means less paint tins to store, and easy touch ups!) but combining whites, creams and subtle pastels creates a versatile backdrop that reflects light to make spaces feel open and inviting. Soft pastels like blush, powder blue, and mint green add a touch of romance and sophistication, while occasional bold accents in deep blues, rich greens, or burgundy introduce visual interest without overpowering.
One thing I personally love about the Parisian style is the use of wall mouldings – be it boiserie panelling (those beautifully fancy box panels) or simple dado rails, they certainly add that extra…je ne sais quoi!
This carefully balanced palette captures the timeless elegance of Parisian interiors, creating spaces that feel effortlessly chic, welcoming, and luxurious.
Versatile Layouts for Modern Living
Parisian apartments are known for their clever use of space. Take inspiration from this and design room layouts that bring functionality without sacrificing style. Open floor plans, multifunctional furniture, and strategic storage solutions can transform even the cosiest spaces into a comfortable haven. Parisian style is often very minimal, so storage and places to hide clutter are a must!
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Via Soho Home
Let There be Light
Think of those cobblestone streets bathed in a soft glow of warm white light…oh, that delightful Parisian charm. The goal is to create a warm, inviting atmosphere that complements the neutral colour palette, which is effortlessly achieved through the use of elegant ceiling lights, wall sconces and strategically placed floor lamps. Paris is the City of Light, after all!
Pro tip: Layer your lighting to add depth and ambiance, making your property feel like a cosy retreat.
Textures Deliver the Appeal
Whilst your colour and lighting choices craft the foundations for that enticing Parisian feel, your texture choices really make it come to life. Ensure your target demographic can visualise themselves sinking into the sofa after a long day thanks to boucle or plush velvets, soft rugs anchoring the bed or luxurious drapery to ensure that your lighting choices are used to their fullest potential.
Don't shy away from mixing materials like marble, brass, and wood too! This diversity adds visual interest, making your property stand out and leaving a lasting impression on potential tenants.
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The Art of Finishing Touches
Accessorising adds that final layer of charm that transforms a property into a home. Thoughtfully placed statement pieces can make the space feel larger (think intricately framed mirrors) whilst larger art pieces can tell a story to truly capture that Parisian feel. Being one of the fashion capitals of the world, it’s important to choose decorative pieces like vases, ornaments and throws that ooze style. Take a look at some of our top choices below for some inspiration – or better yet, get in touch with our interior designers at roost who will be sure to make your Parisian space fashion-forward.
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Parisian interiors offer a timeless and sophisticated aesthetic that not only impresses but also ensures a high return on investment.
By giving enough attention to the details, you're not just creating spaces – you're crafting experiences that elevate your properties to a league of their own.
Au revoir for now, and happy decorating!
